With frequent changes in marketing strategies, the latest trend is social media promotion. You can estimate its impact since people spend more time on social media than compared to their engaging time with people around.
To reach more audience platforms you should be part are Forums, Photo and Video sharing, Professional communities, Social media and more. Earning Clicks, Likes, subscriptions and registrations on a post in social media gives leads and hits the right spot to gain the audience. Integration of social buttons is possible through our live webinar software.
What differentiates your post from other posts on social media is the design, so question yourself is your post-eye-popping enough to earn a glance from the users? If not you should concentrate to make your post impressive enough.
A recent survey shows that about 80% of marketers use visual content for marketing and so far it proves to be successful enough. To stand out from others use graphics in videos and posts with different themes. These themes should concentrate on the content description, presenter video, attendees benefits etc.,
Apart from visual promotion, you can now design “Book Now” layouts on Facebook and “Click to Reveal” graphics to reveal hidden information on Twitter which are some popular Social Media trends. Attendees can directly be admitted through for “Book Now” option from social media.
Straight to the point:
Great graphic design without proper content to promote the webinar means no proper reception from viewers. To ensure that your message inclines with the viewpoint of receptor synchronization of email and social posts is liable.
What matters while strategizing on the content to post on social media? The viewpoint of User, possible angles to present webinar content, CTA.In the attendee point of view highlight the interests of the webinar and perks. Driving registrations by presenting handouts of previous yet related webinar session through social media represent a potential angle. CTA stated in between description and step by step procedure, in the form of buttons and links adds attendees to the webinar.
Aside from giving a prompt response to tweets and comments, inform them to leave their email id behind to gain more information about the webinar before registering for it. Send emails with live updates about the webinar to the acquired list through our software.
Don’t stick to the simple promotional methods for your upcoming webcast session through social media. Use different shots available on social media to market your webinar. Before going further into the topic I suggest you to always have a strong social presence and take an active part in communicating with users. Based on the level of your engagement on platforms like LinkedIn, Twitter, Facebook Groups and Forums the success of campaigns depends.
Play an active role in groups sharing and giving genuine opinions on followup events. So that when you create an event page of your own on the company social site, you garner the interest and leads from these groups. Batter a bit of your money to start ad campaigns. You need to fix the target audience that can be interested in your webinar. Keep a track of these URLs to estimate the generated leads.
Simply relying on posts can sometimes prove foolish, instead, try posting the video teasers of the presenter giving details about the webinar. It can prove more effective compared to text and link posts to register for your webinar. Specify the qualifications of the presenter and experience in the corresponding field.
A trail video on the contents of the webinar and the data to go through afore attending the webinar will be quite helpful for the audience.
Land them straight:
A well-designed landing page should capture the information of visitor redirected through social posts. You can design the registration page with required fields and background with striking colour hues to complement the logo.
You can embed the video of the presenter aside the registration form giving necessary information about the webinar. The video should last less than 2 minutes and make it less boring as possible for the audience.
Integration of share buttons in the registration page and encouraging the visitors to share that they are participating in this webinar session can increase the potential attendees. Engage the attendees using our webinar software for small business.