With Business Hangouts you create permanent event links which you can use for ongoing Webinars or Webcasts, recorded events, open forums or even Video Meeting Rooms.
Permanent Event Links (or “Permalinks”) can also be added to calendars so that participants can quickly access ongoing events.
Another popular use case for Permalinks is online education where teachers and faculty can use these permanent event links for ongoing online courses. Additional features:
Get a simple web address that’s always the same
Schedule ahead or just send someone the link
Lock for privacy or let people drop in